Sunday, September 20, 2009

Miner Details

I love the new Coors beer ad. Sam Elliott narrates,
"In 1873, Coors Banquet was shipped by stage to places like Durango, Leadville, and Cripple Creek. Thirsty miners demanded a beer made with the best high country barley, and only Rocky Mountain water. Today, our beer is shipped by rail, to places like Memphis, Buffalo, and Sacramento. But one thing hasn't changed: folks still demand a Banquet. Coors: The Banquet Beer"


Ha ha. Hey Coors, I fixed your copy for you:
"In 1873, Coors Banquet was shipped by stage to places like Durango, Leadville, and Cripple Creek. Thirsty miners demanded a beer made with the best high country barley, and only Rocky Mountain water that would get them so drunk they would forget the tedium of their work, the ache in their backs, and the overwhelming sadness in their hearts. Today, our beer is shipped by rail, to places like Memphis, Buffalo, and Sacramento. But one thing hasn't changed: folks still demand a Banquet cheap way to get fucked up. Coors: The Banquet Beer"

6 comments:

Gav said...

Banner - Too big.

dn said...

I know. I'm working on it. DO YOU HAVE ANYTHING TO SAY ABOUT THIRSTY MINERS????

Gav said...

Damn it Derek. I'm a coal miner, not a professional television actor.

Floyd said...

Thirsty minors? Sounds like my kind of party.

dn said...

Consecutive zingers! Well done.

Mike said...

Well, you sort of fixed their copy...I doubt they deleivered much beer to Leadville in 1873 because there wasn't a town named that until 1877. Durango was established in 1880. Cripple Creek mining district is usually dated around 1890. I think the PR firm who made that ad was being paid with some skunky, unpastruerized Coors from 1873 that made them, well, just a bit stupider than usual.

If I'm wrong, Coors, please prove it. Show me shipping information or invoices to establishments in any of these three cities from 1873- or your ad is pure mountain bullshit.