B-to-the-E (BE), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles.I've looked at other weblogs to see if anyone has tried this unholy brew - the answer is yes, although I only found one reviewer who would drink it again.
Why would a "highly social" lifestyle necessitate a fruity, ginseng-filled beer?
And who are the ad wizards that decided to call it "B to the E"?
2 comments:
What happened to all the old guys at the company who are set in their ways and resist new ideas at every turn? They could have really been useful in this case. Or the product development people could have just asked me and absolutely everybody I know and we would have told them it was a terrible idea. -cvj
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